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마을기업 판로 개척을 위해 우체국쇼핑몰 등 온라인플랫폼 연계한 판촉 뒷받침
[뉴스앤톡] 행정안전부는 마을기업의 안정적인 성장을 뒷받침하기 위해 온·오프라인 판로 개척을 본격 지원한다고 밝혔다.
그동안 마을기업 제품이 지역 내의 한정된 유통망을 중심으로만 판매되고 있어 판매량 확대에 어려움이 있었다.
이번 판로 지원은 이러한 어려움을 해소하고 명절 소비 특수를 활용해 효과를 극대화하기 위해, 온·오프라인을 병행해 추석 명절 이전 집중 추진할 계획이다.
‘마을기업’은 지역 주민이 지역자원을 활용한 수익사업으로 소득 및 일자리를 창출하고 인구 소멸 등 지역문제를 해결하는 마을 단위 기업이며, 지난 2011년부터 지정이 시작되어 2024년 기준 1,726개가 운영되고 있다.
먼저, 온라인 판로 지원으로는 우체국 쇼핑몰에 추석 맞이 ‘마을기업 브랜드관’을 운영해 마을기업의 제품을 홍보·판매하는 온라인 기획전을 개최할 계획이다. 본 행사는 2022년부터 시작해 2024년 예산 삭감으로 중단됐으나 올해 재개되는 뜻깊은 행사다.
또한, 대표적인 민간 유통 플랫폼인 G마켓과 협업해 ‘G마켓 상생페스티벌’이라는 온라인 기획전을 운영하고 있으며, 17개 마을기업이 이에 참여해 제품을 판매하며 판로를 넓히고 있다.
한편, 해외 온라인 판로 개척의 일환으로 지난 5월에 마을기업을 선정해 중국 알리바바그룹 본사 방문이 이뤄진바 있으며, 이에 따라 마을기업 1개소가 알리바바에 입점을 완료하고, 3개소가 추가 입점을 협의하는 등 해외판로 확대의 성과를 거두기도 했다.
온라인 판로 지원과 함께, 서울교통공사와 협업해 합정역·압구정역 등 유동 인구가 많은 지하철 주요 역사 공간을 활용한 현장 팝업스토어(서울Pick)를 9월 16일부터 약 3주간 운영할 계획이다.
이번 팝업스토어는 지난 5월 운영 당시 만족률이 91%로 매우 높게 나타나 다시 추진되는 행사로, 행정안전부가 임대료를 전액 부담해 참가를 희망하거나 지방자치단체 추천을 받은 마을기업들은 무료로 참여할 수 있다.
한편, 지난 6월에는 한국MD협회와 협력해 제품 품평회를 개최해, 국내 대형유통사 MD가 48개 마을기업 상품판매 전략을 컨설팅하는 자리를 마련했다.
아울러, 마을기업 11개소를 선정해 ‘재도약 컨설팅’을 8월부터 진행 중이며, 본 사업은 운영 실적이 저조하거나, 성과는 좋지만 차별화가 필요한 마을기업의 경영 개선과 역량 강화를 지원하고 있다.
이에, 충남 태안 영목항에서 카페를 운영하는 마을기업 ‘영목마을’은 컨설팅을 통한 매장 환경 개선으로 이용률을 두 배 가까이 끌어올렸으며, 2025년 행정안전부 우수 마을기업으로 선정되는 등 발전의 계기를 마련했다.
향후 행정안전부는 ‘한전KDN’과 ‘함께일하는재단’과 협업으로 공모를 진행해, 선정된 인구감소지역 마을기업 8개소를 대상으로 10월부터 2달 동안 IT 기기 및 소프트웨어 도입을 위한 스마트화를 본격 지원할 계획이다.
이와 함께, 행정안전부는 2026년도 예산안에 마을기업 관련 예산 53억 원을 편성했고, 예산안이 국회를 통과하면 이를 신규 마을기업에 대한 성장자금 지원 등에 활용할 예정이다.
한편, 2024년 예산 편성 문제로 올해 신규 마을기업은 병행됐던 지원금 없이 ‘마을기업’으로만 지정됐다.
하지만, 삭감됐던 예산이 재반영됨에 따라 내년부터는 자금 지원이 다시 이뤄져 신규 마을기업의 초기 정착과 사회연대경제 활성화에 큰 도움이 될 것으로 기대된다.
윤호중 장관은 “지역을 기반으로 하는 마을기업이 온라인과 오프라인을 아우르는 판로를 확보함으로써 안정적인 매출 기반을 마련하고, 지역경제 활성화에도 기여할 수 있을 것으로 기대한다”라며, “마을기업이 지역공동체 복원과 지역 경제의 마중물 역할을 할 수 있도록 마케팅·금융지원 및 국내·외 판로 개척 등 다각적인 지원 방안을 추가로 마련하겠다”고 말했다.
[저작권자ⓒ 뉴스앤톡. 무단전재-재배포 금지]
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HEADLINE
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판타지 소설 <겔리시온> 출간
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경기도의회 이기형 의원, “2022 한국을 빛낸 사회발전 대상” 수상
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경기도의회 더불어민주당 대표의원 선출 및 의장·부의장 후보자 선출
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많이 본 기사
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- 1
- 성북구 보문동 '함께 여는 한마당'…올해 주민자치사업 한자리에
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- 2
- 김천상공회의소 ‘실무자를 위한 기업 회계 및 세무 기초 교육’ 진행해
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- 3
- 아산시, 가을밤 떠나는 시간여행 ‘제25회 외암마을 짚풀문화제’ 개막
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- 4
- 행정안전부, 15일 전국서 자동차세 등 상습 체납 차량 합동단속 실시
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- 5
- 농식품부 장관, 농관원 경북지원 방문농지 조사 후속조치 정확한 현장 안내 당부
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